From movies to marketing...
With a dynamic and multidisciplinary career trajectory, I seamlessly transitioned from film studies into the retail sector. This pivotal shift equipped me with profound expertise in customer relations, business operations, and a deep understanding of consumer behavior. My retail experience sharpened my ability to deliver exceptional client service and master effective cross-functional communication.
Building on this strong foundation and an ever-expanding professional network, I advanced into the television industry, where I refined my creative vision and gained comprehensive insights into media production and storytelling.
Driven by an entrepreneurial spirit, I co-founded a company with a trusted colleague, merging our diverse industry experiences to pioneer innovative approaches. Our mission has always been to craft distinctive content and immersive experiences that truly connect with audiences on a meaningful level.
Today, I channel my rich and varied background into the marketing sector, where I design and execute impactful strategic campaigns that drive results and build lasting brand connections.
This journey—marked by continuous learning, adaptability, and unwavering perseverance—has been both challenging and immensely rewarding. I remain deeply passionate about the power of creativity and authentic human connection in achieving success. Looking ahead, I am enthusiastic about new collaborations and opportunities to create value within the industry.
Work experience
Jan 2024 - Present
December 2023 - December 2024
May 2015 - October 2023
October 2018 – January 2023
Public Relations and Marketing Manager
MQ Group Limited
We plan and produce persuasive marketing materials and SEO-optimized promotional content that closely align with the brand image and effectively support various large-scale events and strategic business plans.
Leading the planning and coordination of participatory events, using Google Analytics to track event effectiveness, gain data insights, and continuously optimize content strategies to improve overall performance.
Coordinate end-to-end logistics, communication solutions, and on-site execution for large-scale corporate events such as HADESIS, HELIOSSY, and SaintMas, significantly enhancing stakeholder engagement and brand experience.
Establish and maintain good relationships with journalists, KOLs, and media organizations to ensure that brand messages remain highly consistent and influential across all channels.
Drive an integrated digital marketing plan to strengthen brand consistency while achieving quantifiable results and long-term growth.
Editor
AM PM (HK) Limited
The strategic management company's YouTube channel is responsible for the planning, production, and optimization of video content. By using advanced SEO and SEM strategies and conducting in-depth analysis of viewer behavior through Google Analytics, the channel has successfully grown by 100% (doubled).
Leading the entire video production process from conception to post-production, incorporating SEO best practices, significantly improving organic reach, audience interaction, and content performance.
Create highly engaging commercial content (including articles, social media posts, and digital assets) for different platforms, and apply data-driven digital marketing principles to increase exposure and conversion rates.
Independently manage multiple ad-hoc marketing projects in a fast-paced work environment, demonstrating outstanding task prioritization ability and delivering high-quality results efficiently and on time.
Founder
Visual Memories Production (@vmpphotovideo)
Co-found and lead a creative production company, overseeing end-to-end creative projects, focusing on digital marketing strategies and client development.
Responsible for budget control, resource allocation and financial forecasting to ensure efficient project execution, cost control and sustainable business growth.
Lead daily production and operations, optimize workflows, resolve challenges across teams and stakeholders, and maintain smooth collaboration.
Plan and execute integrated marketing campaigns and content campaigns to significantly increase brand exposure and bring in stable new business opportunities.
Establish and maintain a strategic network of industry relationships, and develop long-term and high-value partnerships with partners, customers and industry professionals.
Editor
PCCW Media Group (Viu.com)
From concept development to final delivery, we plan and produce high-quality original video content to ensure it meets brand guidelines and digital marketing goals, thereby enhancing audience influence.
Create compelling online video ads and marketing materials, and actively participate in the pre-production and post-production processes, including editing, quality control, and final review.
During the video editing phase, we worked closely with cross-departmental teams to optimize workflows and ensure timely and high-quality delivery of our clients' marketing campaigns.
April 2016 – September 2018
Store Manager
I Cremeria (Gracefair Co)
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Comprehensive oversight of daily store operations ensures an efficient and smooth retail process, providing customers with an exceptional shopping experience.
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Utilize a POS system to manage the entire inventory process, including receiving records, inventory movement tracking, regular inventory counts, and strict quality control, to maintain high product standards and customer satisfaction.
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Leading human resource planning and team management, responsible for employee scheduling, task allocation, performance follow-up and team development to improve overall productivity and service quality.
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Strictly adhere to company standards, maintain store cleanliness, aesthetically pleasing displays, and outstanding operational performance to ensure high-level operations in a fast-paced retail environment.
June 2012 - August 2012
Video Editor (Intern)
Television Broadcasts Limited (TVB)
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Responsible for editing and post-production of high-quality behind-the-scenes footage and filming process videos to enhance the program's storytelling and audience appeal.
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Participate in basic interviewing and filming work, provide support for content shooting, and become familiar with the complete audio-visual production process.
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Working closely with the metadata archives operations team, we plan and produce collective memory clips from the television station's rich program archives to help preserve and present valuable historical content.