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Katy Lee

PR & Marketing Manager

Phone: +852 6572 2442

Email: katylee.work@gmail.com

About Me...

From Film To Marketing...

Transitioning from a film student to a retail professional was a significant shift, but it provided me with invaluable experience in customer relations and business operations. My time in retail taught me the importance of understanding consumer needs and effective communication. 

After gaining enough experience and building a network, I took the leap into the television industry, where I honed my creative skills and gained insights into media production.​

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Realizing my passion for entrepreneurship, I partnered with a colleague to establish our own company. This venture allowed us to blend our experiences from various fields and innovate in our approach. Our goal was to create unique content and experiences that resonate with audiences.​Eventually, I found my way into the marketing sector, where I applied my diverse background to develop strategic campaigns.

 

This journey has been both challenging and rewarding, showcasing the power of adaptability and perseverance. I am excited about the future and continually seek opportunities to collaborate and grow within the industry.

Each step along the way has reinforced my belief in the importance of creativity and connection in driving success.

Work Experience

Jan 2024 - Current

Dec 2023 - Dec 2024

May 2015 - Oct 2023

Oct 2018 – Jan 2023

April 2016 – Sep 2018

June 2012 - Aug 2012

PR & Marketing Manager
MQ Group Limited​

  • Developed marketing materials and SEO-optimized promotional content aligned with brand identityto support events and strategic initiatives.
     

  • Oversaw planning and coordination of engagement activities, utilizing Google Analytics to trackcampaign performance and optimize content strategy.
     

  • Managed end-to-end event logistics, communication plans, and on-site execution forHADESIS/HELIOSSY/SaintMas corporate events, resulting in enhanced stakeholder engagement.
     

  • Built and maintained relationships with journalists, influencers, and media outlets while ensuringconsistent brand messaging across all channels.
     

  • Coordinated digital marketing initiatives to drive brand consistency and measurable results.

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Editor
AM PM (HK) Limited​

  • Managed YouTube channel by planning, producing, and optimizing video content with SEO and SEMstrategies, utilizing Google Analytics to analyze viewer behavior and increase channel growth by 100%.
     

  • Produced videos from concept to post-production, incorporating SEO best practices to boost organic reachand engagement.
     

  • Created compelling commercial content (articles, social media posts, digital materials) tailored fordifferent platforms while applying digital marketing principles.
     

  • Independently handled ad-hoc marketing projects, prioritizing tasks and delivering results in a fast-pacedenvironment.

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Co-founder
Visual Memories Production (@vmpphotovideo)​

  • Co-founded and led production house, overseeing end-to-end creative projects with focus on digitalmarketing and client acquisition.
     

  • Managed production budgets and resource allocation to ensure projects were delivered efficiently andaligned with creative goals
     

  • Coordinated day-to-day production operations to maintain smooth workflows and resolve issues acrossteams and stakeholders
     

  • Led marketing initiatives and content campaigns that strengthened brand visibility and generated newbusiness opportunities.
     

  • Built and nurtured industry relationships to generate business opportunities and foster long-termpartnerships
     

  • Managed production budgets, resource allocation, and financial projections to ensure sustainablegrowth.

Editor
PCCW Media Group (Viu.com)

  • Planned and produced original video content from concept to final delivery, ensuring alignment with brandguidelines and digital marketing objectives
     

  • Created online video advertisements and marketing materials while participating in pre- and post-productionprocesses including editing and quality review
     

  • Coordinated team members during video editing phase to ensure timely delivery of client marketing campaigns

Shop Manager
I Cremeria (Gracefair Co)

  • Oversaw all aspects of daily shop operations to ensure smooth, efficient running of the store
     

  • Managed inventory using the POS system, including stock-in recording, stock movement tracking andstock-taking Conducted regular quality control checks to maintain product standards and customersatisfaction
     

  • Managed manpower and human resources, including staff scheduling, task assignment and performancefollow-up
     

  • Oversee daily shop operations to ensure smooth workflow, cleanliness, and compliance with companystandards

Video Editor (Internship)
Television Broadcasts Limited (TVB)

  • Edit and post produce behind-the-scene & making-of videos.
     

  • Basic shooting of interviews.
     

  • Work with Metadata Archive Operation team to generate collective memory clips from TV archive programmes.

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