Katy Lee
PR & Marketing

大家好，我是Katy。

曾經作為電影系學生，我沉迷於鏡頭語言、故事結構與情感表達，夢想用影像講述動人的故事。然而，畢業後我發現，真正讓內容觸及大眾的，不僅是創作本身，更是策略性的傳播與品牌共鳴。加上以前經營公司所學習到的一切，令我容易地從銀幕後方轉型成為市場前沿，逐步成為專注品牌公關策略、媒體關係管理及大型活動策劃的市場部經理。

 

一個幫助品牌起步的工作機會，令我工作生涯上有全新的體驗，更成功舉辦多場產品發佈、KOL合作及品牌體驗活動，為公司帶來顯著媒體曝光與參與度增長。從讀書時間的電影訓練，到後來的各種職業轉變及公司創辦，賦予我更容易共情香港各行各業的人士，將代入大眾想法轉化為可量化的商業成果。

 

我相信，一個優秀的品牌，不僅要打動人心，更要精準觸達目標。

現在，我將這兩段經歷融合，持續探索如何用故事驅動品牌成長。歡迎與我交流合作，一起創造更有影響力的內容與體驗。

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Hello, I’m Katy.
As a former film student, I was passionate about cinematography, storytelling, and emotional expression, dreaming of crafting compelling narratives through visuals. 

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After graduation, I realized that reaching a wide audience requires not just creation, but strategic communication and brand resonance. Combined with the business and client skills I gained from running my own company, this insight enabled a smooth transition from behind the camera to marketing leadership.

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I now serve as a Marketing Manager specializing in brand PR strategy, media relations, and large-scale event planning. An early opportunity helping a brand launch gave me invaluable experience, leading me to successfully organize multiple product launches, KOL collaborations, and brand experience events that delivered strong media exposure and engagement growth.

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My film background gives me sharp visual storytelling and audience empathy skills, while my diverse career path—from entrepreneurship to marketing—helps me connect with people across Hong Kong industries and turn insights into measurable results. I believe great brands must touch hearts and reach targets precisely.

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Today, I blend these experiences to drive brand growth through storytelling. Let’s connect and create impactful content and experiences together!

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